Do you want to become a part of the most exclusive magic club in the world? Well now's your chance!The King's Secret is not only an incredibly powerful piece of hard hitting,...

Hearing is one of our most important senses.What if we could alter the perception of it?João Miranda and his team developed, from the ground-up, a state-of-the-art speaker system that will...

Spirit Bell is a centuries-old effect which was performed by many legendary mastersNow Secret Factory brings you the most organic and the most clean version: Just 2 wooden sticks, 1...

The 4D BOX (Nest of Boxes) is one of the most powerful card to impossible location effects; here is our version of this incredible magic.Spectators can freely pick and sign...

Imagine the power: A randomly chosen card. They mix the deck. Siri tells you its exact position!"VOX is yet another shining example of why I love David's brain so much....

ALPHANUMERIC DECK is a deck designed especially for mentalism magic.This deck will allow you to perform three very powerful mentalism effects that you can present separately or if you prefer you...

Flick! Pad can instantly change a picture or text drawn on a notepad into something else.It is a comfortable size that fits in one hand.Not only can it change, but it...

In card magic, there are a lot of sleight-of-hand enthusiasts. But there are even more possibilities once you enter the world of specially designed card gimmicks.3 card monte, moving holes,...

In card magic, there are a lot of sleight-of-hand enthusiasts. But there are even more possibilities once you enter the world of specially designed card gimmicks.3 card monte, moving holes,...

An innovative new way to instantly produce a full glass of liquid!Steve Thompson is a name synonymous with some of the best-selling effects in recent years like "Flite", "Glance" and Video...

The world's first electronic magic ring with endless possibilities.PITATA VibRing.You hand a nut and bolt to an audience member and have them thread the nut partially onto the bolt to...

The world's first electronic magic ring with endless possibilities.PITATA VibRing.You hand a nut and bolt to an audience member and have them thread the nut partially onto the bolt to...

The future of magic is at your fingertips.Mark Elsdon and Matthew Wright have taken an age old gimmick in magic and brought it right up to date. E-19 is a quick and...

Family Values is BACK, better and easier than ever before!We bring you Family Values 2.0Family Values 2.0 by Mark Elsdon combines two great effects to make for one memorable effect.Combining the strengths...

Yigal Mesika Presents Loops LegendsHere's your once in a lifetime opportunity to celebrate the 25th anniversary of Loops® and raise the bar on performing real magic and mesmerizing audiences. Whether...

Five years ago Wayne fox and David Penn created The 52-1Deck. Not only used by leading magicians, all around the world, it even made its way into the repertoires of...