The Big Ben, an icon synonymous with London itself, stands as one of the most celebrated landmarks in the world. Its unmistakable silhouette crowned by the iconic clock is instantly recognizable...

The Big Ben, an icon synonymous with London itself, stands as one of the most celebrated landmarks in the world. Its unmistakable silhouette crowned by the iconic clock is instantly recognizable...

When thought becomes fact, something powerful is at play. And now, that power has a name: CERA.Crafted by Gonzalo Albiñana, creator of magical gems such as The Silk, No Bag Force,...

Key Upgrade Highlights: 45mm Oversized Coins (Upgraded from 40mm) - More stunning visual impact, perfect for stage performances Double-Sided Inspection- Breaks all limitations, allowing spectators to examine from any angle...

ImpossiBox - The Card Case ReimaginedAt first glance, it's just an ordinary card case. But with ImpossiBox, it becomes a magician's ultimate treasure chest-able to produce coins, credit cards, magic wands, even...

A Rare Treasure of Chinese MagicThe Cups and Balls is one of the oldest effects in the history of magic, with roots in cultures around the world. In China, the...

When the spectator creates the prediction themselvesAre you looking for a modern, powerful, and highly interactive effect? Code is for you.Innovation award for this trick at the International Create Illusion"F**K, I like to...

Introducing Magnetic Forcing Die by Alan Wong & Magic ExpressWe have created the perfect forcing die that can be EXAMINED and TESTED to be normal before you force the outcome on...

Introducing Magnetic Forcing Die by Alan Wong & Magic ExpressWe have created the perfect forcing die that can be EXAMINED and TESTED to be normal before you force the outcome on...

"I can't believe it's 2025 and I'm only now seeing Wild Card done with Poker Chips! Looks fantastic, Congrats!" - Kyle Purnell"What Joel has done here is beautiful, fun and strong...

The Pro Force Bag is a two compartments regular force bag made with high quality Satin material for professional use to switch or force any small objects: Folded billets Money notes Written...

EDC Tag is an ultra-portable, mini mind-reading and prediction system that lets you perform miracles anytime, anywhere!With it, you canRead minds: secretly peek at information written on a folded billet.Perform a...

Introducing Anverdi's COLOR MATCH.DUPLICATE the EXACT colored drawing your audience member has created, plus SO much more! Read minds with a press of a button.Anverdi's Color Match pens can now be placed...

Mental cubes and dice are iconic tools used by mentalists worldwide, enabling them to accurately discern spectators' choices even when the mentalist looks away, is blindfolded, or isn't present in...

SHIN LIM & MURPHY'S MAGIC PRESENTS: EVOLUSHIN OF CARD MAGICFrom the mind of America's Got Talent Champion, Shin Lim, comes his most anticipated project ever.After years in development, EVOLUSHIN OF CARD MAGIC takes...

Two bracelets linking through each other.It's the modern version of linking rings you can wear and use every day - your favorite linking trick, upgraded in stainless steel.No sleights, no...