*P.G. Balloon *Pumping Gimmick for a Balloon A lot of effects and one gimmick. Imagine that a magician, after completely swallowing a balloon, reaches into his mouth and slowly starts to pull out...

Michel Huot's SOCKS is the most attention-grabbing, fun piece of mentalism we've released in years. SOCKS is simple and strong in premise: you display two packets of cards with different sock designs on each...

From the red carpet, now Marcos Cruz presents his new CINE POP! effect! Visual and magical! Add this to your repertoire and surprise your audience! Show the audience two clapperboards and comment that a...

EffectWe are proud to announce the release of a monumental new product, The Bob Fitch "Topit Workshop." We believe this amazing training set will cause a paradigm shift in the...

The performer brings out a red and a blue deck of cards, each in their own case. A spectator is offered a free choice of which deck to use. The...

SPARK, a miniature ignition device, can be easily hidden in almost any place desired, even behind cards or coins, waiting to light up objects at the planned moment. Triggered by a...

Create smoke to enhance that magical moment! Sun's products are focused on quality and practicality. Sun Smoke Pro: 1. Normal version: You can palm this or attach onto other tools...

"Genuine innovations in a book test are rarer than a Cheshire cat, and yet Josh Zandman's new Alice Book Test is easy to use and offers surprises that will make you grin...

Introducing one of the most innovative and creative effects of this year. A number of effects and presentations are possible with The Magic Cube. EFFECT 1: The magician shows the audience a DVD...

The Fire Phone Case is the Fire Wallet of the 21st Century! If you are looking for a magic effect for our current times, this is the one! Imagine making...

The Fire Phone Case is the Fire Wallet of the 21st Century! If you are looking for a magic effect for our current times, this is the one! Imagine making...

Crossfire: A Book Test with a twist! "This is the type of routine lay audiences love! Crossfire is mind reading with an incredible kicker that your audience won't see coming -- but will...

"It's the best I had ever seen, it's incredible, it's pushing sleeving forward, check it out!" - Daniel Garcia "It's so good check it out. He showed me how to...

“The method is just as DEVIOUS as the trick itself! Henry is a genius!” – Shin Lim “The next step in cube matching effects. It’s clean, bearishly and super simple. I will...

With permission from Dan Birch, S-Ray is a brand new, updated version of his famous Neon Through Balloon! This new version includes upgrades and options never before offered. First, the light saber is...

A beautiful, alloy metal ring penetrates, crosses, links and unlinks from a silk ribbon! Audiences are astounded! Do not need to have knowledge of the basic moves - we'll teach...