"I was completely fooled by 'this' and when I saw how it worked, I realized only João could have invented such a clever solution." - Joshua Jay "A very,...

"I was completely fooled by 'this' and when I saw how it worked, I realized only João could have invented such a clever solution." - Joshua Jay "A very, very clever idea!"-...

S.M.S. allows you to make ANY prediction and have it magically delivered as a text message to your spectator's phone! There are so many scenarios possible. This system is limited...

 BACK IN STOCK! Looking for excitement in your magic? You found it! Produced by Mikhail Shmidt and Bond Lee, Bullet Catch V is one of the most dangerous tricks on...

A classic updated for children! A classic of magic like razors or threaded needles in the mouth was impossible to perform for children. With The Loops, you can perform this...

Hook your spectators from the very start with the most visual and surprising way to start a magic trick! Turn a pencil into a Sharpie, instantly! From the creators of...

Coins. Glitter. Salt. Milk. Juice. M&M's. You can make so many things appear when you perform AmazeCups. You show three small cups, one at a time. Each is completely empty....

If you purchase Balance, due to its weight and size must choose shipping option: "Balance Shipping". Thank you   First came "Inferno," which won Trick of the Year in 2012....

Introducing our newest work of art. SvenPad® Picasso. (Pages are BLANK): Large Format (3 sections, 11x14") For the first time ever, we have taken a genuine Canson art pad from...

The 52 to 1 Deck has been hailed by leading performers, creators, and scholars in the magic community as the cleanest thought-of card routine EVER! At Magic Live 2017, the...

The SvenPad® KoD American 8.5"x11" Stage Size offers a larger palette of INCREDIBLE possibilities for stage, TV or those that need a bigger pad but still looks like something from...

THE #1 MOST POPULAR SVENPAD® IN THE WORLD As just seen on AGT, JIMMY KIMMEL AND THE ELLEN DEGENERES SHOW! The SvenPad® KoD Memo Pad represents a quantum leap in...

HE #1 MOST POPULAR SVENPAD® IN THE WORLD As just seen on AGT, JIMMY KIMMEL AND THE ELLEN DEGENERES SHOW! The SvenPad® KoD Memo Pad represents a quantum leap in...

"Smashing! Totally Unbelievable! Wow!" One of the top selling items at FISM 2018 is now available worldwide. "I LOVE these. They are beautifully made and guaranteed to shatter your audience's...

A book test like no other! There are many book tests on the market, but NONE offer what Words Beyond a Book Test can do. This is EXACTLY what it...

A STAGE ILLUSION NOW A CLOSE-UP ILLUSION Eric Bedard created his original suspenZ 25 years ago. During that time, he shared it with a very small handful of professional magicians...